Project: TeamInteract
Client: Yorkshire Forward
As businesses adopted broadband, they could usually see immediate benefits with email and internet access. Yorkshire Forward soon realised there were large gains to be made if those businesses applied wider internet technologies across their business. If seeing is believing, Junction K knew we would have to clearly demonstrate those benefits before people started using them.
Junction K established a £250,000 fund to commission new media developers to create innovative internet applications. Once built, we saw that the completed software was adopted by a range of different businesses, and recorded the changes they experienced using them.
They became the subjects for numerous video case studies - with each one supported by an interactive demo of the newly created internet application.
The project team staged events, built a website and shared a CD Rom with other business advisors featuring the demos, case studies and a wealth of other evidence. Business managers gained a clear understanding of the benefits very quickly.
The results were tremendous. In just a year, the project recorded an increase in sales of over £9 million by companies involved with the project.