Planning? …hmmm… We know a lot of companies find planning a bit of a bore – but for us it’s the make or break part of most projects. Here’s what we do:

One: Work out the objectives – what are you trying to make happen and why? Usually this involves agreeing tangible results for your strategy.

Two: Define who you want to reach - the Audience. Research their lives, build a profile of their habits, likes needs etc. Build a picture of how and where your offering fits their lives. What’s in it for them?

Three: Decide what action they must take to fulfil your objective – the call-to-action. This usually informs what we measure – the metrics and outputs.

Four: Plot the journey the audience has to take – transforming out of their world - to gaining new perspective - embracing the offering – through a point of ‘conversion’ - which prompts them to take the action you want - and beyond.

Clearly, Step 4 is an essential element. So, to give us the edge, we’ve developed a process called Springboard Planning. Springboard planning lets us plot projects across multiple media formats (e.g. email → web → video → social network). We use the specific strength of individual media formats to create seamless user-journeys – providing the most likely routes for audiences to take action.